Week 5

As part of our campaign support we proposed the idea of getting a company to promote their small business with a theme of equality. The campaign tactic would involve gaining support from locals by using a company they trust and know as well as a company that could benefit from the coverage they would receive at the campaign event.

Our 5th media release was used as a tactic to undermine our competition. I constructed the media release from the research about our competitions policies. There were a number of policies that oppose our policies and I used our information against the other candidates to undermine their policies.

I began to research campaign speeches and our policies in detail and I continued to work on the speech and the structure of the presentation.

As a group we also started brainstorming ideas for our debate week and we started to work out arguments for the debate. As a part of this week I also began to organise an alliance with a fellow candidate from one of the electorate divisions.

Week 4

We held another team meeting and began to brainstorm ideas for people who may support our campaign.

Our speech is a vital part of the campaign and as the media manager I began to brainstorm pieces for the campaign speech using the ethos, logos and pathos techniques created by Aristotle. This speech will be a highly important part of the campaign process and the team will collaborate with this piece over the coming weeks, until it is perfected.

The second newspaper advertisement was drafted and I submitted the piece to the discussion board to present to the media. This helps the campaign process move forward and gain more media attention. The advertisements also gain the support of locals for our campaign and the colours we used for the campaign suggest peace, hope and harmony.

Again, I submitted the media release and I attached the next advertisement to the release. I discussed our policies in further detail to ensure the locals in our area understand what our team are campaigning for and what we intend to achieve.

I also researched our competition and began working on ways to undermine their policies and campaign strategies through the use of gorilla warfare.

Week 3

Our team regrouped this week to organise our persuasive techniques as part of our campaign. We finalised our theme of equality and aimed our direction towards minorities.

We developed a slogan 'Caring for our Community'. I began with the slogan idea and as a team we came together to decide on the slogan all together.

I also started drafting our first posters and handbills before sharing them with the group to collaborate. After this the team edited the draft and added in their touch to the piece.

I also wrote the third media release that consisted of our very first advertisement (designed by myself and edited by our candidate). The media release announced our newspaper advertisement and gained attention from the media outlets.

Week 2

We held a team meeting to discuss week 2 of our campaign work. We used our previous demographic research to lead the way of our policies. By understanding what our target audience want and what affects them directly, we are able to frame our policies and gain the most votes possible.

We collectively came up with the idea of equality for minorities and taking on the big ideas with the little guys. As a group we distributed tasks for each team member to complete before our next group meeting.

I created our second media release with the issues in our electorate and the areas we will direct our policies towards. We also introduced the roles of our team and our group's campaign direction.

Week 1

The campaign process is in the planning mode currently and we have decided to base our campaign on equality. There are a number of minorities on the Gold Coast that are not represented by their electorates, so we have decided to represent these individuals throughout our policies.

For week one I contributed to the idea process and was nominated as the media manager. I posted our first thread on blackboard to introduce our team. We decided on being an independent party in order to create our own policies and shape our own party.

I also set up our connections to the media. As the media adviser I collaborate between the candidate and team and the media/newspaper team. I have therefore set up a gmail account to also collaborate with the media.

Our first media release was posted by me today to outline our party and our theme. I posted up our contact details, the members of our team. The release alerted the media of our group and all team mates expressed their thoughts towards the party and I wrote up the release and finalised the details.